The domain name must be unique and easy to remember so that your customers can easily find you online. Your domain name must reflect your core product or service. Since many obvious names are already taken, it’s important to make sure yours stands out. Additionally, if you want to make your domain name compete better on a national level in New Zealand, you can try the excellent domain registrar NZ.

If you have one that actually the same with your brand name, you must protect your business by trademarking it. Trademarks provide legal recourse if a person or business violates your brand.

When your business is going through rebranding or if you are looking to take advantage of SEO opportunities, a domain name change can be beneficial. You can change the domain name whenever you like, and most registrars offer a process for migrating from one domain name to another.

Don’t forget to renew your domain. Domain names are leased rather than purchased. The more domain names a registrar owns, the greater the operating costs. ICANN, the international domain name regulatory agency, wants to ensure that businesses can accommodate this inflation over time. Most registrars offer automatic annual renewal for domains. Auto-renew ensures that you don’t lose the domain name of your choice.

Furthermore, automatic redirects take users from one URL to another. 301 redirects are usually used to make sure the user ends up in the right place. This redirect tactic can be used by businesses that have purchased a domain name but don’t have a website set up. In this case, they can redirect their domain to social media pages. While this strategy is a good solution for companies that don’t yet have a website to use their domains, switching to social media is not a long-term solution. Having your website increases the credibility of your brand and allows more control over your content.

Finally, the information contained in your domain name must be publicly available according to your registrar’s agreement. Never use false information or your registration will be terminated. Keep your personal information private by purchasing private registration.